Hird ApS Privacy Policy
Hird ApS (“Hird,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how our organization uses the personal data we collect from you when you use our website, mobile application, or related services.
Topics
- What data do we collect?
- How do we collect your data?
- How will we use your data?
- How do we store your data?
- Marketing
- What are your data protection rights?
- What are cookies?
- How do we use cookies?
- What types of cookies do we use?
- How to manage your cookies
- Privacy policies of other websites
- Changes to our privacy policy
- How to contact us
- How to contact the appropriate authorities
1. What Data Do We Collect?
Hird ApS collects the following types of data:
- Personal identification information (name, email address, company name)
- Account information (login details, preferences, profile settings)
- Cognitive data collected via our neurotechnology device (brainwave data, focus level, stress-related indicators)
- Self-reported survey responses related to well-being and performance
- Device and usage information (app activity, device ID, IP address, browser type, operating system)
- Aggregated, anonymized performance insights (non-identifiable data shared with client organizations)
2. How Do We Collect Your Data?
You directly provide Hird with most of the data we collect. We collect and process data when you:
- Register online or subscribe to our service
- Use our app
- Connect a neurotechnology device to collect cognitive data
- Voluntarily complete feedback or surveys
- Use or view our website via your browser’s cookies
Hird may also receive data indirectly from the following sources:
- Hardware partners (e.g., Emotiv) providing device integrations and signal processing support
- Cloud service providers used for data hosting and processing
- Third-party authentication services used for app authentication
3. How Will We Use Your Data?
Hird collects your data so that we can:
- Provide you with access to our app and device features
- Process cognitive data and survey responses to generate personal insights
- Deliver anonymized, aggregated workforce data to your employer (if applicable)
- Improve our products, algorithms, and user experience
- Comply with legal obligations and ensure system security
- Communicate with you about updates, features, or relevant service information
Partner organizations: Emotiv Inc.
4. How Do We Store Your Data?
Hird securely stores your data on encrypted servers hosted by Microsoft Azure servers located in the EU (West Europe).
We apply industry-standard encryption, pseudonymization, and access control measures to protect personal data.
Hird will keep your identifiable personal data for as long as you have an active account or as required by law. Once this period expires, we will delete your data by securely erasing it from our servers and backups.
5. What Are Your Data Protection Rights?
Hird would like to ensure you are fully aware of all of your data protection rights. Under European data protection legislation (GDPR), every user is entitled to:
- The right to access – Request copies of your personal data.
- The right to rectification – Request correction of inaccurate or incomplete information.
- The right to erasure – Request that we delete your personal data under certain conditions.
- The right to restrict processing – Request that we limit how your data is processed.
- The right to object to processing – Object to how we process your data under certain conditions.
- The right to data portability – Request that we transfer your data to another organization or directly to you.
To exercise any of these rights, please contact us:
📧 [email protected]
📞 +45 61 31 84 85
6. Cookies
Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information automatically through cookies or similar technology.
For further information, visit allaboutcookies.org.
7. How Do We Use Cookies?
Hird uses cookies to improve your experience by:
- Keeping you signed in
- Understanding how you use our website
- Personalizing your browsing experience
- Analyzing traffic and usage statistics
8. What Types of Cookies Do We Use?
- Functionality cookies – To remember your preferences (language, location, login details).
- Analytics cookies – To help us understand how users interact with our website and app.
- Advertising cookies – To provide relevant advertising and measure campaign effectiveness (if applicable).
9. How to Manage Cookies
You can set your browser not to accept cookies. However, some website features may not function properly as a result.
10. Privacy Policies of Other Websites
The Hird website may contain links to other websites. Our privacy policy applies only to our website and services, so if you click on another website, you should read their privacy policy.
11. Changes to Our Privacy Policy
Hird keeps its privacy policy under regular review and will post updates on this web page.
This policy was last updated on 1 November 2025.
12. How to Contact Us
If you have any questions about Hird’s privacy policy, the data we hold on you, or would like to exercise one of your data protection rights, please contact us at:
📧 [email protected]
📞 +45 61 31 84 85
🌐 www.hird.io
📍 Hird ApS, Ny Blegdamsvej 5, 3 tv, 2100 København Ø, Denmark
13. How to Contact the Appropriate Authority
If you wish to report a complaint or if you feel that Hird has not addressed your concern satisfactorily, you may contact:
Datatilsynet (The Danish Data Protection Agency)
Email: [email protected]
Address: Carl Jacobsens Vej 35, 2500 Valby, Denmark
Website: www.datatilsynet.dk